In-House Collection
Maison Laurane's own designs and development. The in-house collection features true marvels of watchmaking designed to be accessible, staying true to Lurane's vision
Curation #1
Maison Laurane uses a "drop" system for curations, releasing one curated set of watches in collaboration with exciting up-and-comers at a time. When they sell out, they never restock
Our Story
Our founder—Maison—has been a very private luxury watch collector for the past three decades. Spending sometimes hundreds of thousands on a single timepiece, Maison realized that high horology needs to be made accessible, as it's unfair to keep such a wonder from the public.
With this mission in mind, Maison started traveling the world, researching and curating watches from independent watchmakers who share his mission—making high horology accessible.
After years of exploration, Maison finally launched this self-titled project, an exclusive retailer of independent, hidden-gem watchmakers, along with in-house developments—all optimized to support his vision of providing high horology to all.